Case Study · Real Estate & SaaS Platform

EstateFlow

A real estate intelligence platform that replaced 6+ disconnected tools with one system — tripling lead conversion and cutting operational overhead by 60%.

EstateFlow

Overview

About this project

EstateFlow is our intelligence platform for real estate teams. It unifies CRM, MLS data, scheduling, documents, and client communication into a single system, with an automated replication pipeline that mirrors MLS GRID into a local PostgreSQL instance.

Command Center Dashboard

Command Center Dashboard

Challenge & Solution

The Challenge

A growing team was running on 6+ separate platforms — CRM, email marketing, MLS portals, scheduling, document storage, and spreadsheets. Client data was scattered, follow-ups slipped, and no single view of a client's communication history existed, so agents lost context between every interaction.

The Solution

We built one system that unifies operations, automates the follow-up workflows, and gives clients a premium front end. Underneath it sits an automated replication pipeline mirroring the MLS GRID database into a localized PostgreSQL instance, plus a bidirectional GoHighLevel CRM integration so nothing has to be re-keyed.

Unified CRM & Contacts

Unified CRM & Contacts

Core Features

Command Center Dashboard

Real-time operations hub showing pipeline health, team activity, and conversion rates.

Unified CRM & Contacts

Bidirectional GoHighLevel sync, 360° contact profiles.

Visual Deal Tracking

Kanban-style pipeline with stage-triggered automations.

Communications Hub — GHL + AI Conversations

Communications Hub — GHL + AI Conversations

AI & Architecture

AI Intelligence

The platform integrates an AI chatbot that answers listings and neighborhood inquiries, qualifies incoming leads, and provides automated text translation summaries.

System Architecture

Next.js 14 app router codebase communicating via TanStack Query with a Go and Node.js replication worker network.

Database & Caching

Supabase PostgreSQL with PostGIS extensions for spatial mapping, cached with Redis to speed up repeating spatial queries.

Messaging

GoHighLevel triggers SMS property alerts and automated voice calls for immediate lead follow-up.

Business Intelligence & Analytics

Business Intelligence & Analytics

Tech Stack

Frontend

Next.js 14TanStack QueryTailwind CSSMapbox GL

Backend

GoNode.jsSupabaseGoHighLevel APIMLS GRID

Deployment

Frontend hosted on Vercel, backend workers deployed as Cron Services on Render.

This platform completely transformed how we run our business. We went from juggling six different tools to having everything in one place. Our agents are more productive, our clients get a better experience, and we finally have the data to make smart decisions.
F

Founder, Regional Real Estate Team